E- Mail List Management

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E-mail management is rapidly becoming the most cost-effective way to create customer relationships and increase sales revenue. Compared to direct 'print-based' marketing, there are no print, fulfilment or postage costs, yet you have far greater flexibility in terms of content and targeting and a much easier and more immediate response mechanism. Above all, email is far more effective because you can develop a one-to-one dialogue whereas other forms of marketing simply broadcast information.